Healthcare Websites in Focus

According to a research by Greystone, the health care industry is lagging in terms of digital marketing. In fact, the study concluded that health care institutions and organisations as a whole may need to further their efforts online to gain more digital footprint. That being said, businesses in this industry are commended for actively using their websites in their marketing strategies.

Statistics for Your Healthcare Website

If you practice chiropractic therapy and you wish to have a fantastic visual chiropractor’s website, these statistics might help you:

  • In terms of Content Management System (CMS), 27 percent of web designers and developers use open source tools.
  • 51 percent have the intentions of or have started changing and/or updating their CMS.
  • 45 percent of the respondents plan to redesign or restructure their websites.
  • The three top Key Performance Indicators of a website are number of page or site views, number of unique visitors and an increase in site visitors.
  • 79 percent of the pollsters think that a functional website is a must.

Elements of a Good Healthcare Website

  • Responsive

Your website should be responsive and can be navigated or viewed properly when using other platforms or devices. This is a must since more than half of the people in the United States alone are active smartphone and tablet users. More importantly, it is seen that by 2017, almost 90 percent of the online traffic will be from smartphones and other handheld devices.

  • Design

A good healthcare website has a modern design. It should be able to augment the presentation or dissemination of the information found on your site. Incorporating relevant images or videos will definitely make your website more appealing to the audience.

  • Easy to understand

Information on your website should be accessed easily in a way that visitors need not to perform extensive navigation on your site just to extract the data they need. More so, the call-to actions (CTAs) of your website should be consistent and sensible.

  • Optimised

Apart from having a visually pleasing web design and being responsive, your website should have contents that are optimised for search engine results. In doing so, your prospective clients will see what products or services your business are offering. For a more optimised result, you can research on your target consumers and find out what they are looking for in a certain product or service. For instance, if you sell nutraceuticals, incorporate keywords that are related on nutraceuticals in your content.    

Online Learning: The Art of Love

It is said that tantric sex will help us bounce back from the stresses and pressures that we come up against from our day-to-day activities. That being said, most people still get the wrong idea about it. Tantric sex, or tantra, is not freaky sex nor pure Kama Sutra or doing some sort of exotic sex position. As a matter of fact, it is a part of the ancient Hindu culture where couples engage in slow and intimate sex. In here, a mind-body connection that induces intense orgasm is established.

Practising tantric sex is encouraged and can be performed by anyone who is looking to fire up their sex life. Moreover, it presents an opportunity for us to balance and coalesce our manly and womanly energies so that we can feel whole once more. Tantra is love and is a part of our sexuality; therefore, tantra is life. Here are some ways on how you can bring out the inner tantric lover in you:

1. Open your senses

Whenever you are in bed with your partner, open your senses and concentrate on what he/she feels like, tastes like, looks like and sounds like in that very moment. Do not liken it with other encounters you had with other people, but instead focus on what would it feel like when you shift your bodies in unison.

2. Let go of your inhibitions

You can start by switching off your lights and try to shut away from the rest of the world. Hang loose and concentrate on shifting your energy throughout your body. With great force, wobble your limbs to enliven yourself.

3. Experiment

Put in play various types of touches, such as fondling gently and a firm rub-down. The goal here is to intensify the sensations in a relaxed but passionate way. If done well, you can keep the sex and pleasure going on for hours.

4. Cogitate on your breathing

If your mind starts to drift off to somewhere else, re-focus on your respiration pattern. As your partner breathe out, breathe in and vice versa. Through this, you can make the connection that exists between you be better.

5. Never call it a day

If you can’t keep on doing it for a longer time, try again. Tantric sex takes time and a lot of practice before you can perfect it.

After making love, you can end it by engaging in a solicitous conversation or cuddling.

The Risk Thrill: Portals of Chance

Human beings are attracted to taking risks, which may result to great successes or failures. In fact, everyone has a certain threshold on the risks we’re willing to take. These may be regarding our finances, health, or recreational activities; on-site or online gambling included. In fact, even before the colonial period, gambling is already a part of the Australian culture. Albeit making bets or wagers basically being governed by chance, there are still a lot of people who are enthusiastic about the idea of instant gains and/or losses. After all, who would say no to free bonus bets?

Why is Gambling Addictive?

Let us try to understand the psychological basis why people get addicted to gambling. Here are some explanations:

1. Response to stimuli

Did you know that casinos use psychology in attracting gamblers? One of the things they do is visual stimulation. The moment a person walks into a casino, he/she will be immediately welcomed by the vibrant colours of the casino’s interiors; the sound of flowing coins and chips from the slot machine; and the smiles, cheers and laughter of the people inside.

2. Escaping the reality

One of the primary reasons why people gamble is that they want to momentarily get away from the hustle and bustle of their daily lives. May it is because of the glamour once inside the casino or the stimuli that awaken our senses, gambling provides a thrilling but not so cheap getaway.

3. Social reasons

As mentioned earlier, gambling has been a part of our culture. A greater part of our population is looking forward to gambling with friends and colleagues. There are also occasions where playing card games at home are part of the family’s recreational time. May it be Bingo night or a quick trip to the arcade, gambling is imbued in our society.

4. Conditioning

This idea originated from the study conducted on dogs. In the research, dogs where conditioned that each time the bell was rung, food will be given to the dogs. Later on, ringing the bell  induces salivation in the dogs even in the absence of food. Gambling is said to work the same way. The possibility of winning bolsters our gambling behaviour. After a long time, our gambling goings-on will continue regardless of periodic losses.


A Disability Website Inspiring South-West Sydney

Website makes lasting impression to web visitors. Our website gives first impression of our business. To ensure success and engagement, our website should deliver our message clearly in a language our visitors can easily understand. Our homepage must communicate the site’s purpose in a clear message. Many websites fail to communicate the purpose of their site to visitors on their homepage causing them to lose valuable leads and sales. A lot of people want to make an enquiry when they look at our site. One of the first things most people are looking for is our phone number so they can direct their inquiry live. If you make it a hassle for people to get in touch with you, you lose a possible customer.

We need to think like a visitor when we are analysing our website from inside and out to find opportunities for improvement. We take a look at a disability website which is inspiring people in the South-West Sydney. The physical and emotional strain of caring for children with disability can be exhausting. Disability Macarthur provides social support and care to families with children with disability. They believe that people with disabilities are also healthy; they are just not able to do certain things. Social support they provide includes integration with family, friends and community so they can live a rich and fulfilling life. They created programs to support the specific needs of families in their local community. Their philosophy is to provide the opportunity to get kids connected with their family and the community. This take the form of respite, group activities and outings, workshops and counselling, support networks and special custom designed programs for individual needs.

Disability Macarthur’s site has a simple and clear message that visitors can understand at first glance. The website’s purpose can be seen clearly on the homepage. A quick glance on the homepage can let the visitor see that it is a website that is intended to help people with disability either physical or intellectual. They used the word “disability” plus they added the locality on their URL so the search engines can easily categorise the website for the appropriate keywords. The choice of colour in the layout is refreshing and easy on the eyes. It is visually appealing, accomplished and professional. Another important feature of the site is the navigation. It has well-structured pages for clear navigation. The information on the site is arranged in a simple and structured way. They added sub-pages to the top navigation to organize information in specific categories that make a logical flow. When visitors visit the site they have an easier time navigating the relevant information they need.

Disability Macarthur used a clear and error-free language that encourages visitors to read more information. Visitors of different nationalities can even view the website on their own language by selecting their preferred language. The website is designed for functionality and usability, every component of the site works quickly and correctly. The page loads in less than 20 seconds with minimal scrolling required. The site conveys relevant content that can help visitors understand more about disabilities. The content on the site have substance and displayed in a simple and clear manner. Visitors looking for information on disabilities will find relevant information on the site increasing their confidence on the sites knowledge and competence.

If you have a website or planning to develop one in the future, it’s important to understand what makes a great website. A poorly built site can break the effectiveness of your online investment. It can hurt your business rather than help it. A good example of a well-designed site is Disability Macarthur. The site reflects the best practices on appearance, content, functionality, usability and search engine optimisation. Contact us, if you’re looking for website design and development. We build awesome websites.



Business Loans SEO: Fierce Competition

The financial services industry is a particularly competitive industry when it comes to search engine optimisation. Everyone is competing to appear on the top of page 1 on Google. This page is crowded with established banks and credit unions. The competition is fierce and it is really difficult to break into this space. SEO can be extremely challenging for independent loan companies offering business loans because of fierce competition from multinational banks with large marketing budgets and specialised SEO services agencies. If your small loan company wants top ranking for business loans, so does every big bank. SEO has become a top priority for these banks. Despite the competition, there are plenty of opportunities to achieve top ranking in Google. And even small financial players can build business if they have proper business loans SEO strategy in place.

A national bank or loan company is likely to be #1 in Google results for  business loans or personal loans. Getting on top of page 1 is nearly impossible for small companies, unless they have a big budget and willing to commit to an SEO strategy that is longer than a year. Expecting to be on page 1 for a short period of time is unrealistic, especially in the financial industry which is inhabited by banks and credit unions that have been doing SEO for a long time. Page 1 is surely crowded but there’s no reason why you can’t rank on top for 4 or 5 word keyphrase like debt consolidation personal loans that describes your business and services.

If you’re an independent loan company, SEO needs to be in your top priority from the beginning of your marketing strategy to achieve optimal result. Try to compete with larger financial institutions SEO by focusing on going local, targeting audience demographics and business specialties. Your business loans SEO can outperform the giants in the Google results by concentrating your efforts and sticking to a plan. If you really want to rank on top target other high traffic keyphrases that have massive traffic that will bring in large number of inquiries through your site. You can win the battle by using 3-5 keyword phrases or long tail keywords that are focused on your locality, audience and financial service specialties. Aside from benefiting your business loans SEO program, these long-tail keyphrases can be used effectively in social media marketing and paid search campaigns. PPC can also help secure top ranking on your competitive keyphrases, combining PPC with your solid SEO will help you fight the fierce competition for Google driven visitors.

Smaller independent loan companies can also achieve wins if they persevere and write long pages of quality fresh content, e.g. up to 1500 words per landing page. Use your keyphrases list throughout your content. Fresh content not only appeal to visitors but more so to search engine which is picked up quicker and indexed. There are variety of ways to add fresh content to our site, you can add a social media stream to your homepage, create a blog or feature news and events that are specific to your target audience. Write quality content for human readers on specific topics related to your business in fascinating way. Post your content on social media and try to engage your readers to help build traffic to your site and gain search engine authority.

Integrate the use of social media platforms in your SEO efforts because they are beneficial for brining inbound links to your website. Optimise your social media content, descriptions and maintain regular activity by posting your fresh content, liking, pinning, tweeting to add credibility to your site and influence your ranking. Add value to your site by embedding links, when other sites link back to your site you gain more credibility. Provide useful information and you’re sure to attract more visitors that will give more links to your site. Use internal linking strategy by linking to pages on your site for search engines to crawl it easier.

Try to boost your search traffic by removing your site name on the title tag and replacing it with more SEO oriented title. Replace the meta tags with keywords that best describe your business or services. Monitor your site’s performance to adjust your strategy and maintain competitive ranking for your loan company. To be successful in your business loans SEO against the fierce competition, you need to keep up with search engine algorithm changes. If you find the ever-changing nature of search engine algorithms complex, you’ll be more successful hiring an SEO agency dedicated to the job. Share your marketing goals with them to ensure your site will rank on top amid the competition.


Harnessing Local Business Listings For SEO Purposes

Attracting new customers can be a major challenge for a local business. Gone were the days when people will use the Yellow Pages to find business near their area. Today, people use the internet to find product or services they need before making a purchase – both via computers and mobile phones.  Local business information is available with just a click or tap. A business with a strong local search presence increases its brand exposure and search real estate bringing customers directly to their door. While many people uses search engine for information, a large portion of them find their way to local business listings. To be easily found online, it is crucial even for small businesses to be included in these online directories.

Local business listings on search engines show the physical location of your business with all the relevant information such as your website, contact numbers and hours of operation. It is important to ensure your site appears in local listing on Google and other major search engines because the vast majority of visitors will only look at page 1 when searching for information. Ensure your (NAP) business name, address and phone number is correctly listed on your website. Use the exact same details and format when you register on business directories to maintain consistency. It’s very important to have your business listed consistently in these local listings. Inconsistencies can reduce the effectiveness of local SEO campaign. Getting listed can help promote your business among local audience, who can be converted to customers. It’s basically like the traditional concept of advertising in yellow pages or the local newspaper like the ACM Group on the White Pages.  Harness the power of local business listings to develop a positive online reputation for your business.

Google and all the major search engines such as Yahoo or Bing offer business listings. It is not only easy to set up but also free of charge. Validating your business in these local listings can help expand your site visibility, increase traffic, attract more customers, reduce marketing cost and assist in your optimisation efforts. Choose the right categories for your business in local listings and add unique detailed description that is formatted consistent with your business information and include links to your website. Make sure that your NAP is featured on every page when you register your site. Use the exact same information and format when you mention your business address on other websites and directories to maintain consistency for effective local SEO campaign.

The number of online local searches is growing every year. Optimising  your website for local searches is important in your marketing strategy. Local SEO helps you target people in the area where your business is established. Utilising local SEO can ensure that your key information appear on the first page of the local search for your industry. It’s becoming increasingly important to get found by your target market easily online to build your consumer base.

Having your business included in as many business directories is important for local SEO. This is an additional resource that will deliver your information to search engine directly via the local directory platform. Business listings not only have substantial brands to drive traffic but also they do well in organic search ranking. Links to your site and local citations can help your business to rank well in national and organic search as well as in Google+ Places results. Backlink from local listings are used by Google to determine website authority.

If you can’t get your website rank high for specific search term, you can still appear on the local business listings that rank for that term. When visitor searches a keyword for your industry or location, your profile page might be on top of the search results. Local business listing is valuable for local SEO and local business marketing. Be sure to research the right directories and have your business placed in the right category at the top of the first page, if possible. Monitor the directories for reviews, tips, engagement and analytics to determine which listing is giving you the most benefit.

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