The financial services industry is a particularly competitive industry when it comes to search engine optimisation. Everyone is competing to appear on the top of page 1 on Google. This page is crowded with established banks and credit unions. The competition is fierce and it is really difficult to break into this space. SEO can be extremely challenging for independent loan companies offering business loans because of fierce competition from multinational banks with large marketing budgets and specialised SEO services agencies. If your small loan company wants top ranking for business loans, so does every big bank. SEO has become a top priority for these banks. Despite the competition, there are plenty of opportunities to achieve top ranking in Google. And even small financial players can build business if they have proper business loans SEO strategy in place.
A national bank or loan company is likely to be #1 in Google results for business loans or personal loans. Getting on top of page 1 is nearly impossible for small companies, unless they have a big budget and willing to commit to an SEO strategy that is longer than a year. Expecting to be on page 1 for a short period of time is unrealistic, especially in the financial industry which is inhabited by banks and credit unions that have been doing SEO for a long time. Page 1 is surely crowded but there’s no reason why you can’t rank on top for 4 or 5 word keyphrase like debt consolidation personal loans that describes your business and services.
If you’re an independent loan company, SEO needs to be in your top priority from the beginning of your marketing strategy to achieve optimal result. Try to compete with larger financial institutions SEO by focusing on going local, targeting audience demographics and business specialties. Your business loans SEO can outperform the giants in the Google results by concentrating your efforts and sticking to a plan. If you really want to rank on top target other high traffic keyphrases that have massive traffic that will bring in large number of inquiries through your site. You can win the battle by using 3-5 keyword phrases or long tail keywords that are focused on your locality, audience and financial service specialties. Aside from benefiting your business loans SEO program, these long-tail keyphrases can be used effectively in social media marketing and paid search campaigns. PPC can also help secure top ranking on your competitive keyphrases, combining PPC with your solid SEO will help you fight the fierce competition for Google driven visitors.
Smaller independent loan companies can also achieve wins if they persevere and write long pages of quality fresh content, e.g. up to 1500 words per landing page. Use your keyphrases list throughout your content. Fresh content not only appeal to visitors but more so to search engine which is picked up quicker and indexed. There are variety of ways to add fresh content to our site, you can add a social media stream to your homepage, create a blog or feature news and events that are specific to your target audience. Write quality content for human readers on specific topics related to your business in fascinating way. Post your content on social media and try to engage your readers to help build traffic to your site and gain search engine authority.
Integrate the use of social media platforms in your SEO efforts because they are beneficial for brining inbound links to your website. Optimise your social media content, descriptions and maintain regular activity by posting your fresh content, liking, pinning, tweeting to add credibility to your site and influence your ranking. Add value to your site by embedding links, when other sites link back to your site you gain more credibility. Provide useful information and you’re sure to attract more visitors that will give more links to your site. Use internal linking strategy by linking to pages on your site for search engines to crawl it easier.
Try to boost your search traffic by removing your site name on the title tag and replacing it with more SEO oriented title. Replace the meta tags with keywords that best describe your business or services. Monitor your site’s performance to adjust your strategy and maintain competitive ranking for your loan company. To be successful in your business loans SEO against the fierce competition, you need to keep up with search engine algorithm changes. If you find the ever-changing nature of search engine algorithms complex, you’ll be more successful hiring an SEO agency dedicated to the job. Share your marketing goals with them to ensure your site will rank on top amid the competition.
Attracting new customers can be a major challenge for a local business. Gone were the days when people will use the Yellow Pages to find business near their area. Today, people use the internet to find product or services they need before making a purchase – both via computers and mobile phones. Local business information is available with just a click or tap. A business with a strong local search presence increases its brand exposure and search real estate bringing customers directly to their door. While many people uses search engine for information, a large portion of them find their way to local business listings. To be easily found online, it is crucial even for small businesses to be included in these online directories.
Local business listings on search engines show the physical location of your business with all the relevant information such as your website, contact numbers and hours of operation. It is important to ensure your site appears in local listing on Google and other major search engines because the vast majority of visitors will only look at page 1 when searching for information. Ensure your (NAP) business name, address and phone number is correctly listed on your website. Use the exact same details and format when you register on business directories to maintain consistency. It’s very important to have your business listed consistently in these local listings. Inconsistencies can reduce the effectiveness of local SEO campaign. Getting listed can help promote your business among local audience, who can be converted to customers. It’s basically like the traditional concept of advertising in yellow pages or the local newspaper like the ACM Group on the White Pages. Harness the power of local business listings to develop a positive online reputation for your business.
Google and all the major search engines such as Yahoo or Bing offer business listings. It is not only easy to set up but also free of charge. Validating your business in these local listings can help expand your site visibility, increase traffic, attract more customers, reduce marketing cost and assist in your optimisation efforts. Choose the right categories for your business in local listings and add unique detailed description that is formatted consistent with your business information and include links to your website. Make sure that your NAP is featured on every page when you register your site. Use the exact same information and format when you mention your business address on other websites and directories to maintain consistency for effective local SEO campaign.
The number of online local searches is growing every year. Optimising your website for local searches is important in your marketing strategy. Local SEO helps you target people in the area where your business is established. Utilising local SEO can ensure that your key information appear on the first page of the local search for your industry. It’s becoming increasingly important to get found by your target market easily online to build your consumer base.
Having your business included in as many business directories is important for local SEO. This is an additional resource that will deliver your information to search engine directly via the local directory platform. Business listings not only have substantial brands to drive traffic but also they do well in organic search ranking. Links to your site and local citations can help your business to rank well in national and organic search as well as in Google+ Places results. Backlink from local listings are used by Google to determine website authority.
If you can’t get your website rank high for specific search term, you can still appear on the local business listings that rank for that term. When visitor searches a keyword for your industry or location, your profile page might be on top of the search results. Local business listing is valuable for local SEO and local business marketing. Be sure to research the right directories and have your business placed in the right category at the top of the first page, if possible. Monitor the directories for reviews, tips, engagement and analytics to determine which listing is giving you the most benefit.
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