According to a research by Greystone, the health care industry is lagging in terms of digital marketing. In fact, the study concluded that health care institutions and organisations as a whole may need to further their efforts online to gain more digital footprint. That being said, businesses in this industry are commended for actively using their websites in their marketing strategies.
Statistics for Your Healthcare Website
If you practice chiropractic therapy and you wish to have a fantastic visual chiropractor’s website, these statistics might help you:
- In terms of Content Management System (CMS), 27 percent of web designers and developers use open source tools.
- 51 percent have the intentions of or have started changing and/or updating their CMS.
- 45 percent of the respondents plan to redesign or restructure their websites.
- The three top Key Performance Indicators of a website are number of page or site views, number of unique visitors and an increase in site visitors.
- 79 percent of the pollsters think that a functional website is a must.
Elements of a Good Healthcare Website
Your website should be responsive and can be navigated or viewed properly when using other platforms or devices. This is a must since more than half of the people in the United States alone are active smartphone and tablet users. More importantly, it is seen that by 2017, almost 90 percent of the online traffic will be from smartphones and other handheld devices.
A good healthcare website has a modern design. It should be able to augment the presentation or dissemination of the information found on your site. Incorporating relevant images or videos will definitely make your website more appealing to the audience.
Information on your website should be accessed easily in a way that visitors need not to perform extensive navigation on your site just to extract the data they need. More so, the call-to actions (CTAs) of your website should be consistent and sensible.
Apart from having a visually pleasing web design and being responsive, your website should have contents that are optimised for search engine results. In doing so, your prospective clients will see what products or services your business are offering. For a more optimised result, you can research on your target consumers and find out what they are looking for in a certain product or service. For instance, if you sell nutraceuticals, incorporate keywords that are related on nutraceuticals in your content.
Attracting new customers can be a major challenge for a local business. Gone were the days when people will use the Yellow Pages to find business near their area. Today, people use the internet to find product or services they need before making a purchase – both via computers and mobile phones. Local business information is available with just a click or tap. A business with a strong local search presence increases its brand exposure and search real estate bringing customers directly to their door. While many people uses search engine for information, a large portion of them find their way to local business listings. To be easily found online, it is crucial even for small businesses to be included in these online directories.
Local business listings on search engines show the physical location of your business with all the relevant information such as your website, contact numbers and hours of operation. It is important to ensure your site appears in local listing on Google and other major search engines because the vast majority of visitors will only look at page 1 when searching for information. Ensure your (NAP) business name, address and phone number is correctly listed on your website. Use the exact same details and format when you register on business directories to maintain consistency. It’s very important to have your business listed consistently in these local listings. Inconsistencies can reduce the effectiveness of local SEO campaign. Getting listed can help promote your business among local audience, who can be converted to customers. It’s basically like the traditional concept of advertising in yellow pages or the local newspaper like the ACM Group on the White Pages. Harness the power of local business listings to develop a positive online reputation for your business.
Google and all the major search engines such as Yahoo or Bing offer business listings. It is not only easy to set up but also free of charge. Validating your business in these local listings can help expand your site visibility, increase traffic, attract more customers, reduce marketing cost and assist in your optimisation efforts. Choose the right categories for your business in local listings and add unique detailed description that is formatted consistent with your business information and include links to your website. Make sure that your NAP is featured on every page when you register your site. Use the exact same information and format when you mention your business address on other websites and directories to maintain consistency for effective local SEO campaign.
The number of online local searches is growing every year. Optimising your website for local searches is important in your marketing strategy. Local SEO helps you target people in the area where your business is established. Utilising local SEO can ensure that your key information appear on the first page of the local search for your industry. It’s becoming increasingly important to get found by your target market easily online to build your consumer base.
Having your business included in as many business directories is important for local SEO. This is an additional resource that will deliver your information to search engine directly via the local directory platform. Business listings not only have substantial brands to drive traffic but also they do well in organic search ranking. Links to your site and local citations can help your business to rank well in national and organic search as well as in Google+ Places results. Backlink from local listings are used by Google to determine website authority.
If you can’t get your website rank high for specific search term, you can still appear on the local business listings that rank for that term. When visitor searches a keyword for your industry or location, your profile page might be on top of the search results. Local business listing is valuable for local SEO and local business marketing. Be sure to research the right directories and have your business placed in the right category at the top of the first page, if possible. Monitor the directories for reviews, tips, engagement and analytics to determine which listing is giving you the most benefit.