Nightlife in the City: Websites in Review

Sydney’s nightlife attractions lure a huge number of local and international tourists each year. Various recreational centres, such as clubs, bars, restaurants and nightclubs, allow guests and customers to take a break from the hustle and bustle of the city. Moreover, these establishments let tourists relax through numerous ways and means. Those who want some groovy music, alcohol and vibrant atmosphere, can visit the city’s throbbing clubs and bars.

Nightlife in the City: Websites in Review

In promoting their business and encouraging more customers, business owners employ different marketing promotions and strategies. One of which is digital marketing. Through the company’s websites and social media accounts, businesses can update their customers with their latest and hottest service offerings. Moreover, an active and good online presence translates into leads, Internet traffic, and later on, customer purchases. Because of this, it is a must that nightlife businesses in the city have a powerful and catchy website. Here is a list of websites in the city that give a taste of Sydney’s nightlife.

  • Bars

One of the most popular bars in Sydney is Opera Bar, which is located right at the Sydney Opera House. The bar gives its customers a good look at the surrounding waters and an amazing sunset. The same thing goes on their website. Aside from the website’s elegant and modern theme, the use of pastel colors complemented with the vibrant images gives visitors a preview on what to expect on a typical night at Opera Bar.

  • Clubs

The clubs in Sydney boast impressive sound systems, lighting rigs and funky music. In terms of their website designs, the common theme is monochromatic. For instance, Home, a bar in Cockle Bay Wharf, has a splash black homepage. Moreover, the website’s navigation bar on the left side of the screen makes up for the “restrained feels” of the site’s theme.

Healthcare Websites in Focus

According to a research by Greystone, the health care industry is lagging in terms of digital marketing. In fact, the study concluded that health care institutions and organisations as a whole may need to further their efforts online to gain more digital footprint. That being said, businesses in this industry are commended for actively using their websites in their marketing strategies.

Statistics for Your Healthcare Website

If you practice chiropractic therapy and you wish to have a fantastic visual chiropractor’s website, these statistics might help you:

  • In terms of Content Management System (CMS), 27 percent of web designers and developers use open source tools.
  • 51 percent have the intentions of or have started changing and/or updating their CMS.
  • 45 percent of the respondents plan to redesign or restructure their websites.
  • The three top Key Performance Indicators of a website are number of page or site views, number of unique visitors and an increase in site visitors.
  • 79 percent of the pollsters think that a functional website is a must.

Elements of a Good Healthcare Website

  • Responsive

Your website should be responsive and can be navigated or viewed properly when using other platforms or devices. This is a must since more than half of the people in the United States alone are active smartphone and tablet users. More importantly, it is seen that by 2017, almost 90 percent of the online traffic will be from smartphones and other handheld devices.

  • Design

A good healthcare website has a modern design. It should be able to augment the presentation or dissemination of the information found on your site. Incorporating relevant images or videos will definitely make your website more appealing to the audience.

  • Easy to understand

Information on your website should be accessed easily in a way that visitors need not to perform extensive navigation on your site just to extract the data they need. More so, the call-to actions (CTAs) of your website should be consistent and sensible.

  • Optimised

Apart from having a visually pleasing web design and being responsive, your website should have contents that are optimised for search engine results. In doing so, your prospective clients will see what products or services your business are offering. For a more optimised result, you can research on your target consumers and find out what they are looking for in a certain product or service. For instance, if you sell nutraceuticals, incorporate keywords that are related on nutraceuticals in your content.    


A Disability Website Inspiring South-West Sydney

Website makes lasting impression to web visitors. Our website gives first impression of our business. To ensure success and engagement, our website should deliver our message clearly in a language our visitors can easily understand. Our homepage must communicate the site’s purpose in a clear message. Many websites fail to communicate the purpose of their site to visitors on their homepage causing them to lose valuable leads and sales. A lot of people want to make an enquiry when they look at our site. One of the first things most people are looking for is our phone number so they can direct their inquiry live. If you make it a hassle for people to get in touch with you, you lose a possible customer.

We need to think like a visitor when we are analysing our website from inside and out to find opportunities for improvement. We take a look at a disability website which is inspiring people in the South-West Sydney. The physical and emotional strain of caring for children with disability can be exhausting. Disability Macarthur provides social support and care to families with children with disability. They believe that people with disabilities are also healthy; they are just not able to do certain things. Social support they provide includes integration with family, friends and community so they can live a rich and fulfilling life. They created programs to support the specific needs of families in their local community. Their philosophy is to provide the opportunity to get kids connected with their family and the community. This take the form of respite, group activities and outings, workshops and counselling, support networks and special custom designed programs for individual needs.

Disability Macarthur’s site has a simple and clear message that visitors can understand at first glance. The website’s purpose can be seen clearly on the homepage. A quick glance on the homepage can let the visitor see that it is a website that is intended to help people with disability either physical or intellectual. They used the word “disability” plus they added the locality on their URL so the search engines can easily categorise the website for the appropriate keywords. The choice of colour in the layout is refreshing and easy on the eyes. It is visually appealing, accomplished and professional. Another important feature of the site is the navigation. It has well-structured pages for clear navigation. The information on the site is arranged in a simple and structured way. They added sub-pages to the top navigation to organize information in specific categories that make a logical flow. When visitors visit the site they have an easier time navigating the relevant information they need.

Disability Macarthur used a clear and error-free language that encourages visitors to read more information. Visitors of different nationalities can even view the website on their own language by selecting their preferred language. The website is designed for functionality and usability, every component of the site works quickly and correctly. The page loads in less than 20 seconds with minimal scrolling required. The site conveys relevant content that can help visitors understand more about disabilities. The content on the site have substance and displayed in a simple and clear manner. Visitors looking for information on disabilities will find relevant information on the site increasing their confidence on the sites knowledge and competence.

If you have a website or planning to develop one in the future, it’s important to understand what makes a great website. A poorly built site can break the effectiveness of your online investment. It can hurt your business rather than help it. A good example of a well-designed site is Disability Macarthur. The site reflects the best practices on appearance, content, functionality, usability and search engine optimisation. Contact us, if you’re looking for website design and development. We build awesome websites.